Musk’s Twitter Vow to Remove Verified Accounts Reneged by Exclusively Targeting New York Times
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Recently, Twitter caused confusion among users with its changes to the verification system. Many high-profile users expected to lose their blue verification check marks as part of a purge, but instead, Twitter targeted a single account from a major publication that Elon Musk dislikes. Furthermore, the language on the site was changed in a way that obscured why users are verified.
The previous verification system focused on protecting high-profile users at risk of impersonation. Twitter had announced that it would “begin winding down” blue checks granted under the old system. To retain verification, users would have to subscribe to Twitter Blue, a paid service that offers verification. However, most legacy blue check holders discovered that their verification marks had not disappeared, but instead, a new label was added. The label states, “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.” This raises uncertainty about whether verified accounts are actually notable individuals or simply users who have paid for Twitter Blue.
In this confusing situation, the main account for the New York Times lost its blue check after refusing to pay for verification. Elon Musk responded to a tweet about this by saying, “Oh ok, we’ll take it off then”, and proceeded to criticize the Times in a series of tweets, calling their coverage boring and “propaganda.”
This incident showcases Twitter’s tendency to create confusion for its users with feature changes. It also highlights how Elon Musk, as a major stakeholder, seems to guide decisions based on his whims rather than established policies.
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While the New York Times’ main account lost its blue check, its other accounts remained verified. Twitter has not yet responded to requests for comment, which is concerning given their past layoffs of public relations staff. Additionally, Twitter replaced its blue bird logo with the doge meme representing the cryptocurrency dogecoin on its site on Monday, further adding to the confusion.
Elon Musk has been vocal about his intention to remove “legacy” blue check marks from users verified under Twitter’s old system since acquiring the platform. Twitter’s verification system, including the option for paid users to receive blue checks, has been met with mixed reactions. Some prominent users argue that as power users who draw attention to the site, they should not have to pay for a feature that protects them from impersonation.
While the new label appended to verified accounts may make it easier for scammers or impersonators to deceive users, the idea of reserving verification for paid users might not necessarily reduce bot activity on the site. Elon Musk has discussed the issue of bots in the past, but it remains unclear if this new system will effectively address the problem.
Musk has framed the changes to Twitter’s verification system as a way of treating everyone equally. He believes there should not be a different standard for celebrities, and introducing paid features could also generate revenue for the platform.
In addition to verification changes, Musk stated that from April 15 onwards, only verified accounts will be recommended in users’ “For You” feeds, alongside the accounts they already follow.
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