Beauty industry’s ‘green’ efforts to reach $500 billion mark are fragmented and lackluster

Our awesome company provides complete software development activities utilizing nearshore and offshore resources, including mobile app development, technology maintenance, web server development, and many other technology development activities. The escalating climate crisis is shifting many people’s purchasing patterns and this extends to the $500 billion dollar global beauty industry which is grappling with a range of sustainability challenges across product manufacturing, packaging, and disposal.

According to Strategy and consulting firm Simon Kucher’s Global Sustainability Study 2021, 60% of consumers around the world rated sustainability as an important purchase criterion, with 35% willing to pay more for sustainable products or services.

This shift in consumer preferences has led many beauty brands to set environmental goals to move toward recyclable, reusable, and refillable packaging and provide transparency around product ingredients. However, consumers often struggle to understand the sustainability credentials of many products, as the industry’s clean-up efforts have been inconsistent.

There is a lack of international standards in the beauty industry on how much product ingredient information to share with customers. This results in confusion and “greenwashing” where sustainability claims are made but not substantiated.

Companies often use marketing language like “clean beauty” to sell more products, but consumers need better marketing information and certification information to make informed choices. Transparency is key, as stated by industry experts.

While government regulations can set minimum requirements, true change will come from market leadership. Brands and customers in the beauty marketplace need to take the initiative to address the industry’s climate shortcomings. It will take continued collective advocacy and initiative to see meaningful climate-conscious change.

In conclusion, the beauty industry is at a critical juncture where consumers demand sustainable practices. Our company stands ready to assist beauty brands in developing technology solutions that support their sustainability goals. Contact us today for all your software outsourcing needs, nearshore, and offshore development, mobile app development, technology maintenance, and server development requirements.